Role/
Sole Brand-Marketing Designer
Stark (getstark.co) is an end-to-end digital accessibility compliance platform designed to help teams build inclusive products that meet legal standards.
As the sole brand and communication designer, I worked across editorial, marketing, and product-facing moments to make its mission easier to see and understand.
Working closely with cross-functional teams, I sought to understand the ideas and explored visual concepts that could communicate accessibility principles and experiences dynamically. Carrying that approach across stories and materials changed how we communicated accessibility and represented underrepresented groups.
I extended Stark’s visual language by developing a semi-modular system of reusable elements. Teams could draw from the library to create on-brand assets more quickly. The system preserved Stark’s character while giving the brand more range, making it more recognizable and human.
The work made complex accessibility topics more approachable while allowing different stories to feel distinct. The brand and conceptual work received positive feedback from members of the Stark community and helped them share their experiences more openly.
